Aamir, the Achiever by G Swaminathan SignUp
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Aamir, the Achiever
by G Swaminathan Bookmark and Share
 
Whenever a popular program comes to an end, it leaves the viewer in a way asking for more; it is the success of the venture. Aamir Khan’s ‘Satyameva Jayate’ left such an impression among the viewers. The ultimate one hour ‘Satyameva Jayate Ka Safar’ was a logical conclusion for all the efforts and enthusiasm taken by the actor activist and his dedicated and talented group. 

Satyameva Jayate’ was fully banking on the emotions of the audience and it showed in many times. So what was the effect? Millions of tweets and billions of responses? That apart the funds Aamir Khan generated through SMS and contributions were subjected to some sort of criticism earlier by some critics. To dispel that out and to share the real outcome of the program Aamir once again spoke for an hour and had given the myriad shades of responses he had received for his popular talk show. 

I just don’t wish to give the statistics and opinions given by Aamir in this but would like to share my views on it precisely. First, those who have not watched the episodes should watch this summary episode because here Aamir introduced his team Satyajit Bhatkal, Svati Chakraborty and Lancy Fernandes who were director and research heads respectively. The maximum donation was received for the Female foeticide program of Rs.2.5 crore followed by for the Aged Welfare which crossed Rs. 1crore. Others were limited to lakhs. Many actions have been taken, many youngsters and college students have taken oath, many government officials have shown their commitment to rectify the lacunae; these are welcoming changes. 

Surprisingly, though the program had been beamed throughout the country and in the South in the local languages too, the responses and reactions in the South seemed to be insignificant. Well, North and South had always been divided by the linguistic barrier. 

But above all this entire exercise proved that Aamir Khan is not only a brilliant actor but also an innovative and intelligent achiever of any assignment he takes. The program has definitely created a lasting impression in the minds of the public and made them ponder over some of the important societal issues.

15-Aug-2012
More by :  G Swaminathan
 
Views: 575
Article Comment SJ is like a flash in the pan. It made the middle class cry and relived them of their sense of guilt. Thats all and nothing else. We had a similar uprising of emotion taking after Lage raho Munnabhai. What after that.. Aamir is a great marketing brain. Nothing more and nothing less. The adulations from people like Prof Tiwary and Swaminathan is short sighted. Within the article we have seen that the donations have been diminishing. People do see through the manipulations! Aamir manipulated the public's emotions.
Sameer
08/16/2012
 
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