Never Give Up When Things Go Wrong by Chetan Chopra SignUp
Boloji.com

Never Give Up When Things Go Wrong
Dr. Chetan Chopra Bookmark and Share

In 1879, Procter and Gamble's best seller was candles. But the company was in trouble. Thomas Edison had invented the light bulb, and it looked as if candles would become obsolete. Their fears became reality when the market for candles plummeted since they were now sold only for special occasions.

The outlook appeared to be bleak for Procter and Gamble. However, at this time, it seemed that destiny played a dramatic part in pulling the struggling company from the clutches of bankruptcy.

A forgetful employee at a small factory in Cincinnati forgot to turn off his machine when he went to lunch. The result? A frothing mass of lather filled with air bubbles. He almost threw the stuff away but instead decided to make it into soap. The soap floated. Thus, Ivory soap was born and became the mainstay of the Procter and Gamble Company.

Why was soap that floats such a hot item at that time? In Cincinnati, during that period, some people bathed in the Ohio River. Floating soap would never sink and consequently never got lost. So, Ivory soap became a best seller in Ohio and eventually across the country also.

Like Procter and Gamble, never give up when things go wrong or when seemingly unsurmountable problems arise. Creativity put to work can change a problem and turn it into a gold mine.


Share This:
02/02/2012
More by : Dr. Chetan Chopra
Views: 1600      Comments: 2

Comments on this Blog

Comment a  lovely  story which can be  used to motivate  many dejected people.

Arundhati Sarkar
04/20/2012 04:16 AM

Comment

a   wonderfully inspiring  tale.


Arundhati Sarkar
04/20/2012 02:17 AM




Name *
Email ID
 (will not be published)
Comment
Verification Code*
Can't read? Reload
Please fill the above code for verification.




 
 
 
 
 
 
 
2018 All Rights Reserved
 
No part of this Internet site may be reproduced without prior written permission of the copyright holder
.