|The SSC and HSC examinations in March in Mumbai heightened the parents’ ambition to see their children excel actually prompting them to rush to the chemists to buy brain tonics. Sheefali Mathur, mother of an SSC candidate told The Asian Age, “I was worried about my child in the beginning of the year as she failed to score good marks in the test series. Looking at her inability to memorize important lessons during the examination, we consulted the doctor who prescribed an Ayurvedic medicine.”
Lured by the advertisements of specially the Ayurvedic brain tonics promising no side effects the sales of brain tonics have increased manifold in Mumbai. Confirms Santosh Ghorpade, pharmacist of Rolex Chemists in Marine Lines, “Previously only one or two bottles of the Sankhapushpi Baidyanath syrup were sold every month. During exam time two bottles were sold in a week. Parents with high school children were the buyers. Since brain tonics are mainly Ayurvedic a prescription is not needed to procure the medicine.” Brain tonic manufacturers claim that these medicines improve memory and enhance learning ability by increasing protein kinase activity and new protein synthesis, relieves the mind from strain and stress, decreases diversion of attention and distraction and makes the mind sharp and alert.
No medical research has proved that these brain tonics really work. Rather than getting into brain tonics it is necessary for parents to have a more positive and lighter approach towards their children’s exams. Instead of stressing on marks they should stress on the holistic overall development in the child’s personality, social skills and performance as an all rounder.
– Dr. Zirak Marker