Oct 04, 2023
Oct 04, 2023
by Divya Joshi
A recent survey of recruiters reveals the fact that for any hiring in the business development vertical of an organization, freshers are being entertained. When asked for the reason the explanation was quite reasonable – they said that while we were busy hiring experienced people from the market, the already hired lot was busy adjusting themselves to their respective comfort zones. The old-timers do not want to go to the market/field; they play with data and facts and try pulling their targets from the existing market share using some or the other maneuver. It’s sad but it’s true, and that is why the upcoming trend of hiring in business development has changed they are pulling in freshers since they are fresh enough to use or create their own game plan for preparing a new base for a fresh or an existing product.
Mentioned below is a suggestive case study as discussed with one of the veterans of a multinational telecom giant, here it goes:
An MBA fresher was hired by a telecom giant and was asked to fetch fresh corporate business in a semi-urban area where corporates existing were few and at the verge of saturation. The territory was said to be a cursed one since no manager could sustain more than 6 months and none was willing to take charge of the same. Post his joining for a couple of months the business did not grow, but as told by his sub-ordinates and seniors they could feel conspicuous movements happening in the territory added the fact that the employee was earnest in his efforts , diligent and willing to learn.
In the third month they saw that the territory which was termed as dented and cursed for not having any potential of telecom business started performing and sporadic business movements were observed, however the targets were still unachieved. While people were still busy talking about the flourishing of the business , in the fourth month the target given was achieved. To be frank and honest corporate business is a tough nut to crack and wonders happened in the fifth month when the targets were overachieved . The employee received kudos and accolades for the achievements and meanwhile he was asked in appreciation as in how did you do it ?
He answered very smartly in bullet points :
This employee later on got promoted and today he has 2 managers reporting to him from the same territory. The territory has grown in leaps and bounces and has started giving good business.
PS - There is no alpha omega of generating a business lead you just need to work on some basics , humans and business in the world are all same, basics make them different -
More by : Divya Joshi