Heroes and heroines of the silver screen occupy our imagination. They almost garner our attention without we having any other idol and control over us.
That is why governments and advertisers use cine heroes and heroines to advise us on anything.
I many times wonder what is their qualification except for they come from entertainment industry and have been dominating the lives of millions by their stunts, songs, artificial values, emotional degradation in their personal lives and entertainment of base level.
It is poverty of imagination by rulers and commerce and business people and their estimation of our level of intellect, intelligence and emotional brilliance and healthy tastes and sophisticated minds and aesthetic hearts. Such a poor understanding of us is irritating and repulsive.