The phrase "Neighbor's Envy, Owner's Pride," which was an iconic tag line from the Indian electronics brand Onida, became famous for its marketing that emphasized the feeling of pride by owning a desirable product that others do not. The phrase suggested that possessing something others wish for leads to personal satisfaction and pride. 

No doubt that this is a very catchy phrase, even now, that will make everyone admire the intelligence of the copywriter who coined this phrase. 

In life, one should accept honestly that we ‘envy’ a lot others have and feel proud which are not with us. It is, indeed, not a bad quality but absolutely human. 

I have envied many people for many qualities those are absolutely zero with me during my active life period. But, today in retrospect, if I muse over them, I feel really sorry and ashamed. The reason is simple; the pride of those at that point now surprisingly, live in new circumstances. 

As age advances, several ‘prides’ become irrelevant and superfluous. Ageing and incapacity almost throw hammers on the pride. I know a gentleman who acquired about 20 houses/flats in the city.  I think they are liabilities and not assets.  While in service, I used to flaunt a dozen or more shirts and pants. Today, I have hardly four or five, which also find rare use. A glutton when young, has to be more careful as age advances, several health issues start, forcing the individual to be more careful about diet. The same with jewelry. Every item considered as an asset and pride when young and active turns into a liability as age advances, since one cannot flaunt them. 

A palatial home, a lot of money, wards settled abroad, glittering jewelry,  a fleet of cars, or a cupboard of dresses were a matter of ‘pride’ when young, energetic, and active. The same becomes a distant one and turns alien and irrelevant for the aged. 

None envies a lonely man, woman, or a couple, or the owners of luxuries, since the pride turns absolutely purposeless burdens.