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Deal With Indians
J. Ajithkumar Bookmark and Share

If there is one human being whose words are keenly heard, decisions awaited and deeds hopefully desired by most humans in today’s world, it is that of India’s Prime Minister Narendra Modi. No other leader in human history, especially in the last five decades, has assumed office with so much hopes and aspirations from his fellow countrymen. What he will achieve (or not achieve) will decide the fate and future of millions and millions in a developing nation like India. The nation which controlled almost 40% of the world’s GDP almost two hundred years ago is now struggling with almost 40% of its people clinging to the ever changing Poverty Line.

It is in this context that the ‘Make in India’ campaign launched by Modi becomes very relevant and strategic. If India can convince the developed world that India and Indians are the most legitimate claimants in the democratic world to host the world’s production factories we can show and teach the whole world a few important points. We can reiterate to the whole humanity that democracy in the form of elected governments is the most legitimate form of governance. And in the process, a vast majority of Indians will be pulled out of the poverty trap by the millions of employment opportunities raised by these production facilities.

But for the ‘Make in India’ campaign to succeed, we must also alert the world with the slogan of ‘Deal with Indians’. The developed world is aware of how to deal with Germans, British, Americans, Russians, Japanese and now with the Chinese. But they have little clue about the nature of Indians and the ways to deal with them. Whether others like it or not, the world must realize that India will dominate the world stage in the years to come once again and Indians have the following likes (and dislikes):-

- Eat with hand
- Predominant vegetarianism. No Beef, but milk
- Indian English, Indian accent
- No Toilet Paper, only Water
- No Tie
- Respect for Elders
- No cheerleaders, but Ganesh pooja

Indians must assert our identity and not try to ape the West again, as during the colonial days. Like the Japanese and Chinese, we should make our mark and let the world know our likes and dislikes.


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11/16/2014
More by :  J. Ajithkumar
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Comments on this Blog

Comment It is true that the world has to deal with India and Indians to a large extent. The list of Indian preferences is right except one. "Predominant vegetarianism. No Beef, but milk" I would go with "Non-vegetarian ok but no beef or pork" Let us admit that Indian people are predominently non-vegetarian. Persons dominating the upper echelons of the business world though come from vegetarian families eat meat and meat products with rare exceptions. Unless the visitors from abroad are attending some Hindu/Jain religious functions or visiting some temples, nonveg and alcohol are ok and preferred.

P. Rao
07/31/2015 10:51 AM




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