Society & Lifestyle
|Business||Share This Page|
Teflon Coating on Armor?
|by P. Mohan Chandran|
Thankfully, there is always some insurance protection available against all the dreadful calamities that can befall the human race: accident, fire, earthquake, floods, death, and now, patent infringement.
But wait! Patent insurance sounds like re-fried beans. A patent itself is a kind of insurance. A patent, by definition, is an exclusive right granted by the government to make, use or sell the patented products. In other words, no one other than the patent-holder can manufacture or market the patented products. This appears to be a sort of insurance. What then, is a patent insurance?
Patent insurance is a protection against infringement of patents and the costs associated with it. Patent insurance is of two types: Patent Liability Insurance and Patent Pursuance Insurance. Patent Liability Insurance is a defensive instrument, which helps the insured fight an infringement lawsuit filed by a rival company. It is also called ‘Patent Infringement Defense Insurance’. In this case, the insurance company pays a part of the legal expenses incurred and/or the damages to be paid. Patent Pursuance Insurance on the other hand, is an offensive instrument, which aids the insured fight against a patent infringing company. This is also called the ‘Patent Enforcement Insurance’ or ‘Offensive Patent Insurance’. In this case, the insurer pays a portion of the legal expenses incurred by the insured company.
Though it is neither well known, nor widely subscribed, patent insurance has been around for almost a decade on the international scene. With more and more firms entering the knowledge-based business and fighting hard to safeguard their interests and achieve their business objectives, insuring one’s intellectual assets have now become an imperative and vital strategic business decision. Most companies, including well-established ones, may not want to use their stacked-up profits to fight any IP litigations that may arise during the course of their business. SMEs, that have comparatively weaker balance sheets, dread the idea of patent litigations. This, in turn, has an impact on their organic and inorganic growth, as well as on research and development, and hence on their revenues.
Effective management of intellectual property basically involves creating, maintaining, and safeguarding its patent portfolio, apart from strategic planning of risk management. This requires constant vigilance for any infringement by competitors. The company also needs to be cautious in its research and development work while expanding its portfolio, so that it does not infringe on others’ patents. Filing or fighting a legal suit is an extremely expensive affair (with a median range of $0.5 million to $0.5 billion), as most of the firms involved in these legal battles have learnt. Sun Microsystems parted with US $92 million in October 2004, in an out-of-court settlement, after Kodak filed a patent infringement lawsuit. More examples of penalties: Polaroid Vs Kodak – US$873 million; Cordis Vs Boston Scientific – US$271 million; 3M Vs Johnson & Johnson – US$107. Bitter experiences. Expensive litigations. Moments of truth.
According to American Intellectual Property Law Association, the average cost of a patent litigation is $0.5 million to $5 million for each of the warring firms, depending on the amount of infringement in question. In some cases, the costs could also go as high as even $500 million. For small and medium enterprises and firms entering a new business, it might be a question of life and death as a single infringement case might impair their entire portfolio of products and services. The invisible costs may include the stress on the employees involved and also loss of many man-hours as they go about fighting an infringement or an allegation of infringement. The company’s business and its image may also take a beating as customers and investors lose their confidence when a lawsuit is filed.
“Whether or not a patent is truly infringed, it costs $3 million dollars on average to defend a patent lawsuit,1” says patent attorney Dan Ravicher, and that is only the attorney’s fees and associated expenses, not the jury award. The damages can sometimes wipe out the assets side of the balance sheet. In today’s business scenario, risk management is a key focus area, and Patent Liability insurance is the only effective protection available for a product portfolio. This insurance can be the best shield in the hands of all those companies – big, medium, small, or start-ups – that have to fight the infringement lawsuits. Though these insurance policies have been in the international market since 1995, it is only in the recent times that more and more companies are opting for them with an increase in the number of patent lawsuits being filed. The number of patent infringement lawsuits filed annually in the U.S. increased by a whopping 111 % between 1999 and 20002.
Most insurance companies offer policies that cover a part of the legal expenses as well as the damages awarded in infringement lawsuits.
The following issues are generally covered by a patent infringement insurance:
Some companies do not apply for patents because of the misconception that there is huge cost and time involved in obtaining and protecting the patents. On the contrary, the cost of applying and securing a patent is only a fraction of the cost of developing the new product. If the invention has financial viability, then it makes good sense to apply for a patent. And once the patent is granted, insuring the patent would be the next logical step as it reduces the financial burden of fighting any legal suits. An insured patent also discourages probable infringement, as the infringing firms would fear the financial strength of the patent holder (due to the muscle power of the insurance company) in fighting any legal battle.
However, before providing the insurance coverage, insurance companies carefully consider the following aspects of the insured company:
Who Should Obtain Patent Insurance?
Every company which manufactures or markets new products must cover its risk by obtaining patent insurance. The key words here are “new products.” If new technology, new design or new functionalities are available or embedded in the products that are manufactured or marketed by a company, it is recommended that the company must obtain patent insurance.
Also, several aspects of a business have inherent intellectual property material which may not even be known to the business. For instance, a business may have websites that need to be protected. Websites are publications, and as a publisher, the company may be liable to infringement claims.
If the new technology is patented by the company, they will benefit from the patent pursuance insurance or enforcement insurance. If the patents are not held by the company, it is possible that some other company holds the patents, and therefore the company must have the patent litigation insurance, to mitigate the risk of possible infringement suits against the company.
Patent insurance of both kinds (defense and offence) should be obtained by companies of all sizes – small, medium and large. Because, patents are size-neutral, and so is its insurance. In fact, the smaller companies must try to get more patents and more Enforcement Insurance to benefit from licensing to bigger companies. The bigger companies, on the other hand, must obtain Liability Insurance to protect against lawsuits brought against them by smaller companies. Of course, the bigger companies must also strive to have their own patents and the Enforcement Insurance on those patents. In short, if you have your own patents, you must have Patent Enforcement Insurance. If you don’t have patents on your product line, you must have Patent Liability Insurance.
In addition to everything stated above, every company must perform infringement analysis to ensure that their products do not infringe on anyone’s patents. On the other hand, they must also establish market vigilance procedures to ensure that their competitors are not infringing on their patents.
Everybody Hates Insurance!
And, if and when, that day comes, and an infringement occurs, against your patents, or against your products, and if it finds you without a Patent Liability Insurance or Patent Enforcement Insurance, and then, and there, you find the competitor to be aggressive and fierce, and you feel a sense of loss; and, for that day and hour, if you want to save this article, to be read and reviewed – yes, by all means, save it now; and, on that day, read it again; and then, surely you will read it in a different light.
References and Bibliography
1. “Insurance to Protect IP Rights, www.intellectual-property.gov.uk, Oct. 17, 2005.
For more details and queries about our services and support in India and other countries, please visit www.iprexsolutions.com or call 91-40-55756868.
|More by : P. Mohan Chandran|
|Views: 3074 Comments: 0|
|Top | Business|