Marketing through Bus Conductors by Rajesh Talwar SignUp
Boloji.com
Boloji
Home Kabir Poetry Blogs BoloKids Writers Contribute Search Contact Site Map Advertise RSS Login Register
Boloji
Channels

In Focus

Analysis
Cartoons
Education
Environment
Going Inner
Opinion
Photo Essays

Columns

A Bystander's Diary
Business
My Word
PlainSpeak
Random Thoughts

Our Heritage

Architecture
Astrology
Ayurveda
Buddhism
Cinema
Culture
Dances
Festivals
Hinduism
History
People
Places
Sikhism
Spirituality
Vastu
Vithika

Society & Lifestyle

Family Matters
Health
Parenting
Perspective
Recipes
Society
Teens
Women

Creative Writings

Book Reviews
Ghalib's Corner
Humor
Individuality
Literary Shelf
Love Letters
Memoirs
Musings
Quotes
Ramblings
Stories
Travelogues
Workshop

Computing

CC++
Computing Articles
Flash
Internet Security
Java
Linux
Networking
Humor Share This Page
Marketing through Bus Conductors
by Rajesh Talwar Bookmark and Share
 

The Hari Putar Dialogues - 5

(The Deccan Herald, 15 May, Bangalore
In an innovative marketing initiative, the BMTC and Karnataka Soaps and Detergents Limited (KS&DL), the makers of the popular premium soap, have struck an arrangement wherein the former's conductors, when they are not issuing tickets either on the bus or at the terminals, will be selling Mysore Sandal soaps to commuters.)

Putar: The Deccan Herald reported today that Bangalore Metropolitan Transport Corporation conductors would start selling Mysore Sandal soap to commuters when they are not issuing tickets either inside the bus or at the terminal.

Hari: That's right, putar. 

Putar: In this way they will promote hygiene and cleanliness among their customers?

Hari: That's correct, putar.

Putar: But even ordinary soap could have worked in that respect.

Hari: That's true, putar.

Putar: But they have chosen to sell luxury soaps, Papaji?

Hari: Don't forget they will also earn a commission on the soaps that they sell. Commissions are higher on luxury goods.

Putar: So they will be conductors as well as salesmen.

Hari: That's true, putar.

Putar: It is a good thing for the company because their soaps will get sold.

Hari: That's true, putar. 

Putar: It is a good thing for the conductors as well for they will supplement their earnings.

Hari: That's correct, putar.

Putar: And good for the passengers as well, perhaps. They will smell nicer to themselves and to others. To their wives and husbands, as the case may be.

Hari: I guess so, putar.

Putar: In the future the conductors could start selling other products as well, such as combs, toothbrushes and underwear?

Hari: I guess so, putar.

Putar: And earn even higher commissions. Otherwise they are just wasting their time sitting in the bus once they have sold the tickets.

Hari: That's true, putar.

Putar: Have you seen that at some places where these buses have a short halt, there are salesmen who climb into the bus and try and sell their wares.

Hari: That often happens, putar.

Putar: Tell me something Papaji?

Hari: Bol, putar?

Putar: Do you think the bus conductors will be happy to allow these other salesmen into the bus, thinking of them as fellow salesmen?

Hari: I'm not so sure, putar.

Putar: Or will they now consider them as rivals?

Hari: I don't know, putar.    

18-May-2008
More by :  Rajesh Talwar
 
Views: 1091
 
Top | Humor







A Bystander's Diary Analysis Architecture Astrology Ayurveda Book Reviews
Buddhism Business Cartoons CC++ Cinema Computing Articles
Culture Dances Education Environment Family Matters Festivals
Flash Ghalib's Corner Going Inner Health Hinduism History
Humor Individuality Internet Security Java Linux Literary Shelf
Love Letters Memoirs Musings My Word Networking Opinion
Parenting People Perspective Photo Essays Places PlainSpeak
Quotes Ramblings Random Thoughts Recipes Sikhism Society
Spirituality Stories Teens Travelogues Vastu Vithika
Women Workshop
RSS Feed RSS Feed Home | Privacy Policy | Disclaimer | Site Map
No part of this Internet site may be reproduced without prior written permission of the copyright holder.
Developed and Programmed by ekant solutions